B.com(H), M.com, NET, JRF Qualified,

Pursuing Ph.D. in Commerce (JMI)

Worked in MNCs like IBM, Diego, Jack Daniels and Cvent. Currently working as an Assistant professor in commerce department of ARSD College, University of Delhi.

Business Organisation

Business Mathematics

Marketing Management

Business Organisation and Management, Business Mathematics, e-marketing and Income tax laws and practice. Worked as counsellor to M.com/MBA students for manegerial functions and marketing management in IGNOU.

Ø  ** In Press ** Paper entitled “Brand engagement & purchase intention towards apparel goods: A study of Generation Z in Social Media Scenario” is accepted for publication and currently is in Press of International Journal of Management Practice, Inderscience Publishers (SCOPUS Listed) - https://www.inderscience.com/info/ingeneral/forthcoming.php?jcode=ijmp

Ø  Published a Paper entitled “Employee engagement: a study of select service sector organisations using qualitative and quantitative approach” is published in International Journal of Technology Transfer and Commercialisation, Vol. 19, No. 2, 2022, pp 177-194DOI: 10.1504/IJTTC.2022.10038751

Ø  Published a Paper entitled “’Effects’ of Covid 19: Redefining Work from home & Employee Engagement” is published in Transnational Marketing Journal (SCOPUS Listed).

Ø  Published a Paper entitled “A multidimensional role of social media as marketing tool: A review of literature” published in the International Journal of Technology Transfer and Commercialisation, Inderscience Publishers. 2020 Vol.17 No.2/3, PP 265-285, DOI: 10.1504/IJTTC.2020.109411

Ø  Paper entitled “Sustainable Business Practice: A study of Consumers awareness of eco labels” published (Abstract) and presented at VINC’19 International Conference held on 31^st Jan 2019 to 1^st Feb 2019 at VIPS, Pitampura, New Delhi. (ISBN: 978-93-87684-42-3)

Ø  Paper entitled “Demonetization and impact assessment: A study of Delhi and NCR” published (Abstract) and presented at VINC 2017: BRAINSTORM held on 16^th and 17^th March 2017 at VIPS, Pitampura, New Delhi. (ISBN: 978-93-86256-59-1)

Ø  Paper entitled “Eco-certification and Its relevance to the marketing Concept” published (Abstract) and presented at UGC Sponsored National Conference on Emerging Challenges & opportunities in Business & Economics by Zakir Husain Delhi College (Evening), University of Delhi on 3^rd & 4^th November 2015. (ISBN: 978-93-85000-45-4)

Ø  Presented a paper entitled “Emotional Brand Attachment: A Systematic Literature Review” at an International Conference on Sustainable Development Goals: Improving Human and Planetary wellbeing research that builds our future organized by Vivekananda School of Business Studies under the aegis of Vivekananda Institute of Professional Studies in collaboration with Duta Bangsa University Surakarta, Indonesia and Belarus State Economic University, Minsk, Belarus on 20^th & 21^st January 2023.

Ø  Presented a paper entitled “Building Online Trust in B2C e-Commerce in India: Challenges and way forward” at an International Conference on Entrepreneurship and sustainable development on 2^nd November and 3^rd November 2022 at Amity University Uttar Pradesh jointly organized by Amity Business School and College De Paris.

Ø  Presented a paper entitled “Workplace fun, Perception of Fit and Employee Engagement: amid COVID 19” at an International Conference on Global Business Strategies for Sustainability (GLOBUSS-2021) “Managing Businesses in the Time of Crises” by Amity School of Business from 27^th August 2021 to 28^th August 2021.

Ø  Presented a paper entitled “Employee Engagement and Employee Retention: A mediating role of Job Satisfaction” at an International Conference on Global Business Strategies for Sustainability (GLOBUSS-2021) “Managing Businesses in the Time of Crises” by Amity School of Business from 27^th August 2021 to 28^th August 2021.

Ø  Presented a paper entitled “Covid-19 and Redefining Work from Home” at an International Conference Jointly Organized by Vivekananda Institute of Professional Studies, Delhi and CoB, University of Buraimi (ICSFPCEO 2021) on Strategizing for future: The Post COVID Economic Order, 22^nd- 23^rd January 2021.

Ø  Presented a paper entitled “Brand engagement & purchase intention towards apparel goods: A study of Generation Z in Social Media Scenario” at an International Conference jointly organized by Maharaja Agrasen Institute of Management Studies (MAIMS) and Faculty of Business & Accountancy, Lincoln University College (MIC – 2020) on Impact of Digitization on Education, Management Sciences, Information Technology, Law Enforcements and Media, 3^rd- 5^th December 2020.

Ø  Presented a paper entitled “A study of the Impact of Motivation on the purchase Intention or Generation Z towards Apparel Goods with reference to Social Media Marketing” at International Conference on Sustainability, Governance and Responsibility, VINC – ICSGR 2020, 23^rd-24^th January 2020.

Ø  Presented a paper entitled “Employee Loyalty: A study of Select Service Sector Organisations using qualitative and quantitative approach” at International Conference on Sustainability, Governance and Responsibility, VINC – ICSGR 2020, 23^rd-24^th January 2020.

Ø  Presented a paper entitled “A study of the impact of motivation on brand engagement of apparel goods: with reference to the social media marketing” at Global Advances in Business and Communication (GABC) XI Trans Continental Conference Strategizing for Global Connect, 11^th-13^th July 2019.

Ø  Paper entitled “Sustainable Business Practice: A study of Consumers awareness of eco labels” published (Abstract) and presented at VINC’19 International Conference held on 31^st Jan 2019 to 1^st Feb 2019 at VIPS, Pitampura, New Delhi. (ISBN: 978-93-87684-42-3)

Ø  Paper entitled “Demonetization and impact assessment: A study of Delhi and NCR” published (Abstract) and presented at VINC 2017: BRAINSTORM held on 16^th and 17^th March 2017 at VIPS, Pitampura, New Delhi. (ISBN: 978-93-86256-59-1)

Ø  Paper entitled “Eco-certification and Its relevance to the marketing Concept” published (Abstract) and presented at UGC Sponsored National Conference on Emerging Challenges & opportunities in Business & Economics by Zakir Husain Delhi College (Evening), University of Delhi on 3^rd & 4^th November 2015. (ISBN: 978-93-85000-45-4)

Ø  Presented a Paper entitled “Technology Interface in HRM: Cloud Based Human Resources Information Systems” in the UGC Sponsored National Seminar on Emerging HR Practices for Organizational Excellence organized by ARSD College (University of Delhi) on 24-25 March 2015.

Worked in various societies and committees of the college, like dramatic society, cultral society and different department level activities.