Faculty Profile
Educational Qualification

  • Ph.D. in  Hindi Journalism & Mass Communication from University of Delhi, Delhi in 2002.
  • M. Phil in Art (Hindi) from University of Delhi, Delhi in 1997 with Ist Division. 
  • M.A. in Art (Hindi) from Hindu College, University of Delhi, Delhi in 1996. 
  • Bachelor in Art from A.P.S.  University, Rewa in 1993 with Ist Division. 
  • P.G. Diploma in Journalism and Mass Communication from Indira Gandhi National Open University, Delhi in 2004. 
  • Diploma in Advertising and Public Relations from Willingkar Institute of Management, Mumbai in 2006 with ‘A’ Grade. 
  • M.A. in Mass Communication & Media Management from Kurushetra University, Haryana in 2009. 
  • Certificate Course in Computer from SCERT, Bhopal (Affiliated to NCERT)
Career Profile

  • Teaching Experience: 20 years (Approx.)
  • Assistant. Professor in the Faculty of Art (Hindi) , ARSD College, South Campus, Univ. of Delhi - from August 10, 2006 to Till Date.
  • Assistant professor in Department of Communication Studies, College of Applied Science, Nizwa, Ministry of Higher Education, Sultanate of Oman - from January 23,2010 to June 27, 2012.


Areas of Specialization / Interest

  • Hindi patrakarita evam jansanchar
Subjects Taught

  • Foundation Course Hindi
  • Applied Course Hindi
  • Creative Writing (Hindi)
  • BA (Hons.) – Hindi Specially media related papers.
  • Introduction to Communication
  • Interpersonal skills
  • Media Globalization
  • Corporate Communication
  • Communication Strategies
  • Introduction to Advertising
  • Advertising Research
  • Human Resource Communication
  • Knowledge Management
  • Media and Society
Research Projects (Major Grants/Research Collaboration)

1.)“Impact of Social Media on Indian Democracy”


University of Delhi




2.)“Impact of Social Media on Indian youth”


University of Delhi


Jan. 2014 to March, 2015


Publications Profile

Ø  A research article published with the title of  “Brand aur Upbhokta Vadi Sanskriti” in Bahuvachan, the journal published from Mahtma Gandhi Antarrastriy Hindi Vishvavidhyalay, Wardha, Maharastra in July-Sept., 2013 issue.

Ø  A research article published with the title of  “Corporate Social Responsibility (CSR) and PR: Indian perspective” in Communication Today, the journal published from Jaipur (ISSN 0975-217X) in April-Sept., 2012 issue.

Ø  A research article published with the title of “Vigyapano me sex Appeal” in “Media- Vimarsh (A media Study journal), Published from Bhopal (ISSN 2249-0599) in September, 2012 issue” 

Ø  A Book review published in India Today Magazine on Television in 16th July,2008 .

Ø  A story “ Bhogli” Published in Indraprasth Bharti Magazine, in Delhi in July-Sep.,2007.

Ø  An article published with the title “Marketing Sanchar ki Bhasha” in “Panorama” PR journal 2007 ( A Jaipur  chapter of PRSI).

Ø  Smarityo ka kolas”( Book Review), Vak in Praveshank Ank. Jan.-March, 200

Ø  Asankit Mritbodh se Grasit - Rastriya Sahara, Delhi 20th July, 2004

Ø  Apki Saflata, Apke Hanth Me - BOBMAITRI May-June, 2004

Ø  ‘Media Vimarsh (Book review)’, Samaj Kalyan, Nov.2000

Ø  ‘Azadi aur Bhartiya Rajwade’ - Hindustan, 15th August, 2000

Ø  ‘Israel - Palestine Shanti Samjhote Ka Such’ Rastriya Sahara, 24th Nov. 1999

Ø  ‘Komal Bhavnayen’ India Today, 3rd March 1999

Ø  Bhartiya Chaya Udyog’ Yojana, Feb. 1999

Ø  ‘Mahila Pragati Ka Nara Kitna Sarthak’ Samaj Kalyan, July 1998

Ø  ‘Upanyas Banam Stri Vimarsh’, Hans, Feb. 1998

Ø  ‘Darbar Mai Danshit Striyan’, Samaj Kalyan, July 1998

Ø  ‘Sirf Mai Aur Tum Ka parivar’, Jansatta, 10th May, 1998

Ø  ‘Paryavaran Hass Se Bada Hai Mahilaon Ka Sankat’, Samaj Kalyan, March 1998

Ø  ‘Bharat Mai Cheeni Udyog’, Yojana, Dec. 1997

Ø  ‘Suti Vastra Udyog Aur Niryat Ki Sthiti’, Yojana, Dec. 1997

Ø  ‘Visangatiyon Ka Nirupan’ (Book review), Hindustan, 30th Nov. 1997

Ø  ‘Ek Shoaimay : Atit Ka Vikrit Vartaman’, Jansatta, 10th Oct. 1997

Ø  ‘Grah Yuddha Ki Agg Mai Julsata jaire’, JVG Times, 6th May, 1997

Ø  ‘Dakshin Poorva Asia Mai Amiriki Dakhal Ke Karan’, JVG Times, 19th June, 1997

Ø  ‘Khamer Rooj : Vightan Ke Kagar Par’, JVG Times, 12th Feb. 1997

Ø  ‘Kya Sabhi Paksho Ko Manya Hoga Isreal-Palestine Samjhota’, JVG Times5th Feb., 1997. 

Ø  ‘Prastbhoomi  Mai Chipi Hai Isrea-Palestine Samasya Ki Jad’, JVG Times1st May, 1997. 

Ø  26.‘Lokpal Vidheyak Phir Rajniti Ka Shikar’, Hindustan, 31st March, 1996.

No. pf books author and edited:

Ø  A book published from Orient BlackSwan Publishing Pvt. Ltd. Delhi  with the title of  “Prayogik Hindi” under the Four Year undergraduate Programme (FYUP), scheme of the Delhi University .

Ø  A book published from Lambert Academic Publishing, Germany with the title of “Advertising and Social Media Status in Middle East”. ISBN No. 978-3659175183.

Ø  A Book Published on “Sanchar, Samaj aur Sahitya”, from K.L. Pachauri Publication, Delhi.

Ø  An article published with the title of “ Vigyapano me Sex Appeal” in the book “Naye Samay me Media” Edited by Vineet Utpal, from Yash Publications Ltd. Delhi. ISBN No. is 978-93-81945-61-2.

Ø  “Prakash ki Chah” ( Collection of Poems), Published from Hitaishi Publication,  Delhi  and Received HRD Ministry Award for publication in Junior Category.

Ø  Written four major chapters in “SAMAJ VIGYAN KOSH”, a book Edited by ABAY KUMAR DUBEY, published from RAJKAMAL PRAKASHAN, DELHI, INDIA,  ISBN 978-81-267-25878. 

Ø  Written a chapter for BA (Prog.) –IIIrd , for Creative writing paper on the topic of “Vigyapan aur Vigyapan Nirman Prakriya” for Institute of Life Long Learning (ILLL), Delhi University. Web link is - http://vle.du.ac.in/mod/book/print.php?id=8257

Ø  Written a chapter on “Advertising Agency” for B.Com. Students, Delhi University under the scheme of   National Mission of Education-ICT e-content,  ILLL, University  of Delhi. Web link is (http://vle.du.ac.in/mod/book/print.php?id=8893

Conference Participation / Presentations

Ø  A research paper presented on “A Journey of Hindi Literature in the Indian Context: A comparative analysis from Print Media to New Media” in First International conference on Eastern Study Workshop held on May 16-17, 2014. The Conference organized by Department of Foreign Languages Department, Peking University, Beijing, China. 

Ø  A research paper presented on “Use of Information Technology to enhancement of quality education for the Language teaching ( Bhasha- Shikshan ki gunvatta ko badhane me Soochna Takniki ka Upyog)” in National Conference on Teaching and Testing Hindi in Information Era: Problems and Perspective organized by National Testing Service, India, Central Institute of Indian Language , Mysore and Kendriya Hindi Sansthan, Agra  on 15-16 March, 2013. 

Ø  A research paper presented on “Media Yesterday, Today, Tomorrow: Market Forces vs. ethical Parameters” in National conference on Freedom of Expression Ethical Parameters and Market Forces in Media Industry organized by Department of Journalism, Maharaja Agrasen College, University of Delhi on 8-9 March, 2013. 

Ø  Paper Accepted on "Interaction between Industry and Academia a need of hour: Special Reference to College of Applied Science (CAS), Sultanate of Oman" for International Conference on Arts and Humanities“ held on January 11-14, 2013 at Honolulu, Hawaii. The Conference organized by University of Louisville, Centre for sustainable Urban Development, Honolulu, Hawaii, USA. 

Ø  Presented paper on “Corporate Social Responsibility vs. Brand Equity- A Comparative study between Reliance Industries Limited and TATA Group of Companies.” For two days UGC-National Seminar on “Corporate Social Responsibility Issues and Challenges.” held on August 24-25, 2012 Organized by Commerce Department  in the Kirori Mal College, University of Delhi, Delhi. 

Ø  Invited by Mahatma Gandhi Antarrastriya Hindi Vishvadhayalay, Wardha for giving special lectures on “Media Management”, “Time Management” and Advertising on August 16-18, 2012.  

Ø  Paper Presented on "Social networking sites: An empirical study in the perspective of Omani students" for International Conference on Communication, Media and Design" held on 09-11 May, 2012 at Istanbul, Turkey. The Conference organized by Eastern Mediterranean University, Famagusta, Northern Cyprus, Mersin 10 - Turkey. 

Ø  Paper accepted on "Time Management in the era of Digital Media" for International Symposium on Digital Media and Society: Issue, Challenge and Opportunities" to be held on 28-29 February, 2012. The Symposium/ Conference organized by Al-Bayan College, Muscat with the Collaboration of Purdue University, Westfield, Indiana, USA. 

Ø  Abstract accepted on Communication Studies: A need of the hour for the business development." for "International Conference on Opportunities for Innovation and Entrepreneurship" was held at CAS, Rustaq, Oman during April, 23rd to 26th,2012, Rustaq, Oman. 

Ø  Paper presented on “3rd International conference on Integrating Spirituality and Organizational Leadership” held at Gurukul Kangri Vishvidhyalaya, Haridwar, India during February 1-5, 2011. The abstract entitled “Omani society: Advertising Ethics of Consumer”. 

Ø  Paper Presented on “Indian Advertising Industry & Hindi Advertisement” in First National Conference on “Translation Industry of India: Opportunity & Challences on April 17-18, 2009 jointly organized by LinguaIndia Foundation & Indian Translators Association at IIFT, Delhi. 

Ø  Given Special Lecture on “Media Management “on April 6-9, 2009 at Mahatma Gandhi International Hindi University, Wardha, Maharastra. 

Ø  Paper Presented and published as proceeding on “Brand & Spirituality” in second International conference on “Integrating Spirituality and Organizational Development” on 9-12 Feb., 2009 at Pondicherry. The workshop organized by Faculty of Management Studies, University of Delhi in collaboration with School of Global Leadership & Entreprenurship, Regent University, USA and Department of Management Studies, University of Pondicherry. 

Ø  Paper Presented on “Advertisement & Ethical Values” in first International research workshop on “Spiritual and Ethical Foundation of Organisational Development on 5-7 Feb., 2009 at Pondicherry. The workshop organized by Faculty of Management Studies, University of Delhi in collaboration with School of Global Leadership & Entreprenurship, Regent University, USA and Department of Management Studies, University of Pondicherry. 

Ø  Given Special Lecture on “Advertisement & Advertising Procedure “on Nov 22,  2008 at Aditi College, University of Delhi, and Delhi. 

Ø  Given Lecture on “How to teach Creative Writing in Hindi” to X and XII level CBSE Teacher’s. The programme organized by DAV Public School, Sreshtha Vihar, Delhi. 

Ø  Paper presented on “Development Communication” on 6-7 October, 2007 in State  Level Media Dialogue held by “Vikas Samvad”, a unit of Hunger project, USA at Chitrakoot, Madhya Pradesh. 

Ø  Paper Presented on “Advertising Procedure “ on 16th March, 2007 in National Media Conference held at Ambedkar College, Uni. Of Delhi, delhi. 

Ø  Paper presented on “ Advertisement & Media Planning for Communication “on 10th – 15th Dec.,2006 in 6th National Science Communication Congress held at Science City, Ahmedabad.

Ø  Paper presented on “Mass Communication, Public Relations and New Technology” in 5th National Science Communication Congress held at Chitrakoot, Madhya Pradesh.

Administrative Assignments

  • Appointed as Media Co-coordinator of ARSD College, to brand visibility of the college for the session 2013-2014
  • Appointed as In-charge, Library of ARSD College, to look after the work related to the college Library for the session 2013-2014.
  • Holding responsibility as Deputy-Coordinator for Central Evaluation Centre, University of Delhi, for all language and journalism courses for session 2012-2013 and 2013-2014 respectively.
  • In the committee of design new course and look into the feasibility of new course according Four Year Undergraduate Programme (FYUP), Delhi University for the session 2013-2014.
  • Holding responsibility as Staff Association secretary for the ARSD College, University of Delhi, for the year of 2012-2013 and 2013-2014.
  • Holding responsibility as coordinator for the National Social Service (NSS) in the ARSD College, University of Delhi for the year 2012-2013 and 2013-2014.
  • Appointed as canteen committee convener of ARSD College for the session of 2013-2014.
  • Appointed as member for college renovation committee by the college principal of the ARSD College for the session of 2013-2014.
  • Worked as System Wide Coordinator (SWC) for the College of Applied Sciences, Sultanate of Oman for the subject of Advertising Research, Intro. to Advertising, Communication Strategy for the session of 2011 and 2012 respectively.
  • Worked as Editor for the ARSD college Magazine for the session of 2007-2008.
Other Activities

Trainings & Workshops:

  • Attended four week orientation course programme in Academic Staff College, Jamia Milia Islamia University, New Delhi from January 13, 2014  to February 10, 2014.
  • Attended one day workshop on “Publishing Connect Workshop” on 11th September, 2013 at conference centre, University of Delhi. The Workshop Conducted by Elsevier in association with University of Delhi, Delhi.
  • Attended one day workshop on “Information Literacy and Competency”  on 18th January, 2013 at Delhi University Library System, University of Delhi.
  • Attended three days workshop on “Evaluation Methodology” on Nov., 8, 2012 to Nov., 10, 2012 at CPDHE, University of Delhi, Organized by UGC, New Delhi.
  • Participated in one day workshop on Communication Program organized by College of Applied Sciences, Nizwa, Muscat, Sultanate of Oman held on February 18th, 2012.
  • Attended five days training workshop on “Adobe Premiere” on 21 Jan., to 25th Jan, 2012 at College of Applied Science, Nizwa, Sultanate of Oman.
  • Attended One day training workshop on “Innovative Writing” on 6 Feb.,2010 at College of Applied Science, Nizwa, Sultanate of Oman.
  • Attended two days workshop on “ E-Learning & E-Computing” on Nov. 20-21, 2008 at ILLL, North Campus, University of Delhi.
  • Attended two days workshop on “ Emerging Media Challenges amidst Proliferation of    Conflicts – Internal and International” organized by Press Institute of India (PII)and International Committee of the Red Cross (ICRC) on 28-29 April,2007 at Islamic Cultural centre, Lodi Estate, New Delhi. 
  • Attended two days workshop on “Theatre & Performance” on 13 & 14 Feb., 2007. at CPDHE, North  Campus, Uni. Of Delhi, Delhi.
  • Attended one day National Conference on “Educational of Children with Disabilities-Making Inclusion Happen through Foundation Course” on 22 Dec., 2006 at India International Centre, New Delhi.
  • Attended two days workshop on “Translation in Present Context” on Nov. 9th & 10th, 2006 at Kamla Nehru College, Uni. Of Delhi, Delhi.
  • Induction Training Programme for Four Weeks at Bank of Baroda, Staff College, Ahmedabad.
  • Attended Bilingual Software Training Programme at College of Agriculture Banking, RBI, Pune.
  • Attended one day work shop on Exit-Poll Survey at CSDS, Delhi.