Faculty Profile

Dr. Manika Jain

Associate Professor
Department of Commerce
Email ID: manika80@gmail.com

Educational Qualification

  • Ph.D. (Department of Commerce, Delhi School of Economics, University of Delhi) 2014 (Degree Awarded)
  • M.Phil. (Department of Commerce, Delhi School of Economics, University of Delhi) 2009
  • M.Com. (Department of Commerce, Delhi School of Economics, University of Delhi) 2003 (University Topper & Gold Medalist)
  • B.Com. (H) (Shri Ram College of Commerce, University of Delhi) 2001
  • AISSCE, CBSE (St. Francis De Sales School, Janak Puri) 1998 (School and Stream Topper)
  • AISSE, CBSE (St. Francis De Sales School, Janak Puri) 1996
Career Profile

I started my teaching career in the year 2003 as an ad-hoc lecturer in Deen Dayal Upadhyay College, University of Delhi.
Thereafter, I joined RDIAS, GGSIPU, as a faculty and served the institution for one year.
In 2005, I was appointed as a fellow by AICTE recognized institution, IILM, Lodhi Road.
I joined ARSD college as a permanent faculty in the year 2006.

Areas of Specialization / Interest

  • Marketing
  • Consumer Behaviour
  • International Marketing
  • Marketing Research
Subjects Taught


  • B. Com. (H) - Micro-economics, Cost Accounting, E-commerce, Principles of Marketing, International Business, Foreign Exchange Management, Advertising
  • B. Com. - Statistics, Computer Applications in Business


  • M. Com. - Quantitative Techniques for Business Decisions, International Marketing, Consumer Behaviour
Research Projects (Major Grants/Research Collaboration)

Co-investigator for the  Innovation Research Project ARSD-311 titled "Reference Group Influence on Product Choices of Young Indian Consumers" sanctioned by University of Delhi for the year 2016-2017.

Publications Profile

Details of published research papers, books, monographs, reviews, chapter in books, translation and creative positions held:


  1. Manika Jain, Jhanvi Khurana. An Investigation into the relationship between AI enabled Chabot Interface and Online buying behavior of Consumers in Delhi NCR Region. Asian Journal of Management. 2022;13(1):11-6. doi: 10.52711/2321-5763.2022.00003
  2. The Enactus Academic Leaders Community and Enactus Worldwide reviewed and selected poster by Manika Jain for the Academic Research Poster Presentation (Online) at Enactus World Cup 2020 on the theme Social Entrepreneurial Action and Social Innovation, 10th September 2020.
  3. Dr. Manika Jain, India, Atma Ram Sanatan Dharma College, Skill Enhancement- An Elevation from Poverty to EmployabilityPeer-reviewed academic research-project based case study and poster was show-cased at the Faculty Advisors Best Practice Session & Academic Research Poster Presentation @ Enactus World Cup 2019, San Jose, CA, September 17, 2019. The research by Dr. Manika Jain was amongst the eight case-studies selected from around the world and the only one from India. (https://Enactus.org/international-faculty-entrepreneurs-present-self-industrialized-research-to-create-a-better-more-sustainable-world/)
  4. Research paper titled 'Comparing Online Shoppers and Non-Online Shoppers with respect to their Intentions to Shop Online' was published in the Ramanujan International Journal of Business and Research Vol. 1, 2016, pg. 35-51 (ISSN: 2455-5959).
  5. Jain, Sanjay, Jain, Manika. Exploring Impact of Consumer and Product Characteristics on E-Commerce Adoption: A Study of Consumers in India, Journal of Technology Management for Growing Economies (peer reviewed), October 2011, Volume 2 Number 2, pp: 35-64, ISSN (print) 0976 - 545X.
  6. Compiled a chapter on "Marketing Information System" for Computer Applications paper of B.Com. (H) part-I as a member of ILLL's team engaged in developing online study material for the Delhi University students in the year 2007-08.
  7. Reviewed the book titled "Brand Loyalty: How the world's top 100 brands thrive and survive" by Matt Haiz. The review was published in "The Edge", Vol. III No.2, April 2006, in house magazine of IILM, Lodhi Road.
  8. Research paper titled "Customer Loyalty: A cost-benefit analysis" was published in the management journal "Effulgence", Vol.4 No.1, Jan-June 2005, an RDIAS publication.


Conference Participation / Presentations


FDPs/Conferences/workshops attended:


  • FDP on 'Leveraging Research Tools for Quality Research' organized by the Department of Financial Studies, Ramanujan college and Indian Accounting Association from June 15th to 20th, 2015 at South Campus, University of Delhi.
  • FDP on “Unleashing the Excellence in Marketing Teaching” held on 5th May 2018 at Fortune Institute of International Business (FIIB) campus, 5th May 2018.
  • FDP on “Sustainable Development” organized by ARSD College, University of Delhi, under STAR College Scheme, DBT, 15th October 2018-22nd October 2018.
  • Two-week FDP on “Teaching and Learning in Digital Era” organized by TLC (under PMMMNMTT Scheme of MHRD), Ramanujan College, University of Delhi and IQAC, Shaheed Bhagat Singh College, University of Delhi, 15th December 2018-27th December 2018.
  • Three days’ workshop on “The Digital Turn in Education: A New Pattern in Teaching- Learning Practices” organized by ARSD College, University of Delhi, 20th June 2020-22nd June 2020.
  • One week FDP on “Development of Teacher’s e-kit and MOOCs in Four Quadrant Format of e-Content” organized by Guru Angad Dev Teaching Learning Centre, SGTB Khalsa College, University of Delhi under PMMMNMTT Scheme of MHRD, 12th September 2020-20th September 2020.
  • One Week (Online) National Faculty Development Program organized by Shivaji College, University of Delhi, in collaboration with Mahatma Hansraj Faculty Development Centre, Hansraj College, University of Delhi, under Pandit Madan Mohan Malviya National Mission on Teachers and Teaching (PMMMNMTT) of MHRD on “Multivariate Analysis and Structural Equation Modelling”, 27th November 2021-3rd December 2021.
  • FDP on "Counselling and Mentoring Skills for Teachers" organized by the Atma Ram Sanatan Dharma College from 05-11 November 2019.
  • Paper presented at 6th Annual International Commerce Conference 2018 Conference theme: “Digital Outreach and Future of Marketing Practices”, Department of Commerce, University of Delhi and Academy of Indian Marketing, Antecedents of Consumer Attitudes towards Online Shopping: Insights from Investigation in Indian Context, January 2018.
  • Presented a research paper with Prof. Sanjay K Jain titled "Exploring Impact of Consumer and Product Characteristics on E-Commerce Adoption: A study of consumers in India" at the 5th International Conference on Services Management held on May 19-21, 2011 hosted in Indian by Institute for International Management and Technology in collaboration with Penn State School of Hospitality Management (USA) and Oxford Brookes University Business School (UK). Our paper was awarded the Best Paper Award in the conference.
  • Paper Presented as Principal Author at an E-conference on “Organizational Renaissance in the Post COVID Era” organized by Delhi Institute of Advanced Studies, GGSIPU, on 10th April 2021. An Investigation into the Relationship Between AI enabled Chatbot Interface and Online Buying Behaviour of Consumers in Delhi NCR Region, Awarded Best Paper Award.
Administrative Assignments

  1. Convener, Time Table Committee- Commerce and Overall- 2019-2020, 2020-21
  2. Convener College Magazine Committee- 2017-2018, 2018-2019
  3. Member- Gardening Committee 2014-2015, 2015-2016, 2017-2018
  4. Convener- Board of Paper Setters for International Trade Paper of B.Com. (Prog.) 2015
  5. Commerce Seminar Convener 2015-2016
  6. Editor, Commerce Deaprtment Magazine, 'Vaanijyadoot'- 2015-16
  7. Member- Girls’ Common Room Committee 2015-2016, 2016-2017
  8. Coordinator/ Teacher-in-Charge of Department of Commerce 2016-2017
  9. Convener Commerce Admission Committee 2015-2016, 2016-2017
  10. Member, Commerce Admission Commiittee- 2019-2020
  11. Convener, Enactus Society- 2017-2018. 2018-2019, 2019-2020, 2020-21, 2021-22
  12. Member, Media Cell- 2017-2018, 2018-2019
  13. Member, Cultural Society- 2017-2018
  14. Deputy Superintendent, Examination- 2019-2020, 2020-21
  15. Organising Committee Member for FDP on "Counselling and Mentoring for Teachers"- 2019-2020
  16. Member, Central Admission Committee- 2020-21, 2021-22
  17. Member, College Magazine Committee- 2021-22, 2022-23
  18. Member, IQAC- 2021-22, 2022-23
  19. Nodal Officer, Committee for Collaboration with NPC- 2021-22, 2022-23
  20. Nodal Officer, Skill Hub India Initiatives- 2021-22, 2022-23
  21. Member, Interdisciplinary In-House Reearch and Innovation Committee- 2021-22, 2022-23
  22. Member, Committee for SSR Preparation- 2022-23
  23. Member, Annual Day Report Committee-2022-23
  24. Member, Courses of Committee's Sub-committtees for the Retail Management and Brand Management papers of B.Com.(H) cuuriculum under NEP Framework- 2022-23
Other Activities

Association with Professional Bodies:

  • Lifetime membership of the Indian Accounting Association, Delhi Chapter. 

Summer institutes, refresher or orientation courses attended. Give details:

  • Orientation Course: OR-54, 02-28 July, 2007, CPDHE.
  • Refresher Course: Commerce, 29th Sept.-21st Oct., 2008, CPDHE.
  • UGC Sponsored 16th three-week Refresher Course in Commerce and Management organized by UGC-HRDC Jamia Millia Islamia, 28th January 2019-16th February 2019.
  • ARPIT Course for CAS promotion: Online Refresher Course in Management (Exam held on 30th March 2019) organized by SWAYAM ARPIT Online Course, MHRD, November 2018-February 2019.